The Chicago MC has a long history of on- and offline activism, and had previously called out “top selling rappers” for not being “willing to put a tweet up” during the protests. While he takes himself to task in the lyrics, some listeners have also read the track as a direct shot towards Noname. Cole considering the often aggressive discourse surrounding the call for racial equality and justice, as well as his place in the fight. The majority of the ruminative number finds J. Cole turns that concept of perceived reality in on himself, wondering if he’s “ain’t doing enough” in the current Black Lives Matter movement. Russell shot the movie as if it were a documentary, leaving some - including the Atlanta Police Department - convinced it was real.

The track takes its name from the 2011 Damon Russell film Snow on tha Bluff, a drama about real-life drug dealer Curtis Snow. Cole has released a surprise new single called “Snow on tha Bluff”. Cole Drops New Single “Snow on tha Bluff”: Stream appeared first on Consequence of Sound.

Snoopes snow on the bluff